A common belief goes that no matter how good your Marketing skills are, a bad product will never have a repeat buyer. In fact negative publicity and bad word-of-mouth will result in first time buyers refraining from buying the product. Hence a bad website will never make it to the top. Its fame is ephemeral.

A good SEO consultant would upgrade and make the product marketable in the first place. This will be followed by the marketing measure (SEO). In short, a through analysis and up gradation of the website is required before undertaking SEO activities. We undertake a thorough analysis to ensure your website makes it to the top and retains its position in the years to come. We carry out Image Optimization, Site Structure Optimization, Addition of Robot.txt files and fixation of Broken Pages to name a few. We optimize the website which automatically ensures better performance.

Title Tags, Meta Tags and Keyword Optimization are also a must. We write the content in an appealing manner plugged in with the Keywords. This would attract the audience’s attention and also serve the Search Engines purpose. Only after ensuring the marketability of the website do we proceed with the Search Engine Optimization task. We feel once the groundwork is done, results would be conspicuous.

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When was the last time you became a FAN of the Chocolate store across the Street or gave a LIKE IT to the Nexus One launched by Google? I am sure you follow Celebrities and Designers you adore. These activities have become routine for us when we are on Social Networking sites like Facebook, Twitter, Digg et al. Every time we give a LIKE it or become a FAN of something on Facebook, all our Friends are notified of the same. Endless number of people is notified of the something and the Chain continues.

This gives the product unending publicity that too at minimal costs. This is also true for the upcoming (or already released) Movies of which we become FANS. That’s the power of Social Media Networking. Unending publicity like a Chain Reaction where Information spreads from One to Many, finally results in the Product (whatever it be, designs, service et al) becoming the most sought after thing.

Social Media is now been extensively used by businesses to reach out to prospective customers and keep them aware of the developments continuously. This may range from Publishing images of events or Products to announcing Discounts or New Collection. Information is disseminated to the prospective customers. Followers on Twitterare updated in a similar fashion, the only difference being images and videos are not directly viewable but through the means of Links to the site.

After having understood the benefits and functioning of Social Media, you must have understood that in this ever growing competition it is extremely important to tap all channels of communication with the End Customer. Social Media is a great platform to be continuously in touch with customers and open new Lines of Communication.

However managing a Business Account on Social Media platform is not as simple as managing a personal account. One needs to understand how to get more and more prospective customers at the same time ensuring that Interaction does not sound like Propaganda. As it is people are inundated with advertisements in their daily life, so a feeler that they being targeted on Social Media platforms too will lead in irritation and they shunning you.

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Search Engines have made our lives easier. The vast amount of information and data is categorized and ranked according to their relevance and quality so that whenever a Search Query is made, the most accurate results spring up. Google, AOL, Ask and Yahoo are some of the popular Search Engines used by us. If our website figures on these Search Engines, and that too among the first pages, the task is done.

Search Engine Optimization, as the name suggest, means optimizing a Website’s performance to make it rank as high as possible on the Search Engine Result Pages. A higher rank is desired because people make their choices among the first few SERP’s itself. Rarely do they bother to dig deeper. For the precise reason, SEO activities are required, all the more so if you are Small or Medium enterprise. Statistics reveal that more than 70% of the traffic to a website comes from Search Engines. This underlines how important it is to have a good ranking on Search Engines.

Now how can one carry out SEO? Well, SEO is done by the means of a variety of tools. Link Building, Directory Submissions, Article Submissions and Social Media Networking are some of these used to achieve the end task. A strong understanding of the working and complexities of each tool is required to ensure the effective and efficient usage of each of these.

Directory Submission for instance demands a Relevant and Exhaustive list. Article Submission requires the articles to be based on competitive and cost efficient keywords. Social Media Networking demands knowledge of what works and what does not according to the Industry and Cycle of Business. The usage of tools and software by SEO professionals like us help you gain results which cannot be attained otherwise. We use advanced tools that generate complete data and give you a full account of your Marketing Dollars and the Return on Investment they have generated.

In a Nut-Shell Expertise coupled with Accountability are a couple of benefits of hiring an SEO expert. To know more on how SEO can help your Business, visit www.skado.com.

Websites are virtual stores and bring a lot of business. The online sphere makes the entire world your market. However it has its own shortcomings. People rely heavily on opinions and reviews while making a choice online. The web is a great way to tarnish a company’s reputation and deeply affects the choices made by people. People wish to play it safe on the web and go by popular opinion. Those who have an image in the society, also require Image Protection online in addition to Products and Service providers.

The web is a strong tool that empowers people to voice their opinion and make a difference. A random incident might put someone off or people/ competitors might just be doing to spoil one’s reputation. This calls for Search Engine Reputation Management. The task at hand is to send the Damaging Search Results deeper and deeper into the archives so that no one might come across it. This is a Leviathan task that requires Regular Monitoring of News Site, Pages, Blogs and Discussion Pages followed by providing fresh content. New Content is made available through Articles, Web Releases and Blogs. Search Engines update the Search Engine Result Pages with new content.

The end purpose is to ensure that unflattering and damaging opinions and reviews are removed or rather dug deep down so that minimum damage happens. It calls for actions that make you or our Brand Friendly and Popular on the online sphere. Search Engine Reputation Management also helps you maintain good Interpersonal relations and enjoy Widespread popularity.

Combat trouble creators and your competitors. Don’t let your hard earned reputation go down the drain. Visit www.skado.com to employ immediate damage control measures.

Pay- Per Click, commonly known as PPC is one the widely used SEO tools. It lends quick exposure compared to other tools for the sheer fact that it is a paid tool. You come across PPC almost every time you make a search on Google or Yahoo, for that matter on any search engine. The first 2-3 search results on the main page or those along the right hand side of the website appearing under the heading, Sponsored Results is PPC advertising. Your listings appear on the 1^st page and continue to appear as long as you are willing to spend money.

PPC is used in combination with other SEO tools such as Directory Submissions, Social Media Marketing or Link Building to name a few. The main difference is that while the other methods take time to work, the results from PPC can be seen in a matter of minutes (I am not exaggerating).

A good PPC campaign is one which gives you Maximum Visibility at Minimum Costs. Costs are minimized if you have a decent Website and a Strong Sales Copy. However, the crucial factor that can make or break a PPC campaign is the KEYWORD selection. It is extremely important that one chooses the keywords pertinent to the website and demography. For instance, if you are a website selling Home-Made Chocolates in New York and the area which you want to cater to the audience in New York city alone, your keywords should be such that captures the relevant audience interested in Home Made Chocolates in New York City.

PPC helps take care of all such targeting issues and presents a wide variety of options to ensure your money is not wasted on irrelevant audience. Unbelievable data and statistics are generated that helps in fine tuning the PPC campaign whenever required. The flexibility that a PPC campaign presents is unbelievable. This is one of the few SEM tools where your spending can range from a few hundred dollars to millions of it.

To know more about how we can help you create a PPC campaign for Your business, visit www.skado.com. Let the Experts take over

The number of Incoming links a website has is one of the most important factors resulting in the popularity of the website. At the same time the quality of websites which have a link to your website is extremely crucial. A successful combination of the above two determines something called your website’s Page Rank. A Page Rank is instrumental in giving your website a boost on the SERP’s. It ranges from 0-10, 0 being the lowest and 10 being the highest.

Now why are Links so important? Well, if a website is popular, it is imperative that the information on it is viewed by a large number of people. Any website would give links to such websites. For instance small publishers and Bloggers would give links to The New York Times in huge numbers. No wonder NYTimes is renounced and boasts of a high Page Rank. In the same manner, if you have links to your Website on other popular website, the credibility of your website would automatically be enhanced driving more and more visitors to your website.

This is precisely why it is beneficial to have many incoming links to your webpage. It adds an Entry Point for visitors to your website. However, it is not possible to have high quality links all the time. Thus websites should try to get as many Incoming Links as possible, regardless of the popularity.

There are several ways in which one can create links to his website. One popular way is Reciprocal Linking. Here you get an incoming link to your website. At the same time you have to give a link to the website which gave you the link. This is somewhat like, You Scratch my back, I’ll Scratch yours.

3 Way Linking is more effective than the above method where your links seem more natural and Organic in the eyes of Search Engines and gives you more brownie points. 1 Way Linking is the most popular where you can simply create a link for your website without having to create one for the other website. URL submission in Online Directories is a popular way of creating 1 Way Links to your website.

However, one needs to be aware that Linking is genuine and not a spam or a Link Farm which might attract negative attention. Visit www.skado.com and get Linked.

E-mail marketing is not new to us. It pesters us on a daily basis. Most of the mails which we know are E-mail marketing is short lived and never see the light of the day. A click of the button and there goes. However at times, if the Mail really interests us, we give it a second glance. Else the same fate awaits one and all.

As an SEO consultant, I am disheartened at how ineffectively E-mail marketing is being used. Millions of Marketing Dollars are wasted with no or negligible returns. E-mails, if you think seriously, are a very strong marketing tool. They reach out to the Prospect but do not get the attention they deserve. I wouldn’t blame the prospects. E-mail marketing is managed extremely haphazardly. Huge databases are collected and mails sent out to one and all. Low costs of this medium make the approach so crude.

To start with, an E-mail campaign needs to target the Relevant audience. It would be absolutely futile to even try selling Shaving Cream to Ladies or Lipsticks to children. A good e-mail campaign begins with short listing the APT audience. Once a reasonably good list is finalized, the message and the presentation need to be paid attention to. Crisp Message complete with Call to Action in the right Background and Template would be enough. You need to keep in mind that the prospect would not give more than a cursory glance to your message and that is all the time you have to attract his/ her attention.

After having sent the mails, tracking is a must. It is important to study data now on how many people actually clicked the mails and how many of it resulted in actual purchases. I am sure you would get a much higher conversion rate at minimized costs. Your marketing dollars will yield reasonably Good results if not the Best results.

We at www.skado.com are equipped to make E-mail marketing work for you. With complete Tracking and Analytics, we are sure you would be in for a surprise at the untapped power of E-mail marketing. Contact Us to create an E-mail campaign now.

The above method is just one of the many methods of Content Spamdexing. Keyword Stuffing as it is widely known is used by many of the so called SEO experts but to no avail. There are other methods too which amateur SEO consultants follow. Invisible Text is another one where the keywords are concealed behind images. This does not make it visible to viewers but helps in Search Engines shirt-listing these pages. These methods work no longer. The end point, quick fix methods and Black Hat SEO techniques yield no result.

One might regard himself highly and think that he can fool the Search Engines (and also you). You will incur an investment with the end result being the same. In fact your listing might further deteriorate because once Search Engines detect such techniques on the part of websites, web pages may lose rank and at times also delisted. A wide number of consultants also insist on putting fresh content from time to time. Fresh Content is really helpful as long as it is actually fresh. Most of these people merely reword or replace words with synonyms and present new content. Commonly known as Article Spinning, this technique yields negligible results. Search Engines do not prohibit such content but the end purpose is not achieved. Yes, your so called SEO consultant pockets huge sums in the name of fresh content, his purpose is achieved for sure.

Doorway Page and Cloaking are similar techniques employed which can lead to disastrous consequences. Search engines keep updating their algorithm from time to time. They need to ensure that viewers are presented with the most relevant and accurate search results. At no cost can they allow irrelevant and spurious information or content to creep in.

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Blogs is also a great way to connect with your audiences. For instance, product companies run elaborate blogs through which they announce the arrival of their New Products and also address Customer Grievances. Blog is also an effective way of taking Consumer Feedback and get Product Ideas at the same time. For a marketer, nothing would be as beneficial as connecting with the end audience. New products are based on market Research. Blogs is an efficient way of doing the same at much lower costs.

Blog is a prerequisite today. It is inexpensive to launch. It however required well researched and gripping content. It should not sound like propaganda at any stage. Blogs are much different from other articles that seek to win customers. Blog incorporate other elements such as Photos and Videos too. Technorati, Blogscope, Blogline and Blogger are some popular blog solutions available online. One can also link these to their websites and run a Blog Page without and designing issues..

We boast of a team of experienced bloggers who might just provide you with the magic solution. To know more how a Blog Page can help your business, Visit www.skado.com now.

As a Thumb-Rule, good articles should have 95% information which would be helpful to the viewer. A mere 5% of the article should be attributed to what is termed as Call-To-Action. Another important thing that would help the relevant viewer come across the Article is the Right selection of Keywords and making use of the same in the Articles. Complete details such as Search Volume and Pricing are available on popular keyword tools. A good SEO professional has an eye for such details and shortlists those which would suit the purpose at hand the most.

Generally we use 3 Keywords per article and use each of them 3 times on an average in the article. One needs to ensure that the Content is not Stuffed with the Keywords again and again. Keyword Stuffing, as it is popularly known does not result in Higher Indexing. In fact it may result in Search Engines completely banning the article.

The second step, following the completion of articles is the short listing of Article Directories. The Best of Articles with the Best Keywords would be completely vain. EzineArticles, ArticleBase,Buzzle and SearchWarp are some of the popular Article Directories on the web. In addition to the popular directories, it is imperative to shortlist Niche Directories exclusive to ones area of operation.

Sounds Complex but not so for the Professionals. Visit www.skado.com to know more on how Article Submission can drive traffic to your Website.